Branding
Innovenna
A sharp, modern identity for an innovation consultancy entering new markets.
Client
Innovenna
Services
Naming, Logo, Visual identity
Year
2025
3
Directions explored
40+
Brand assets
8
Touchpoints
4
Weeks to deliver
Overview
Innovenna came to us with a clear ambition and a brand that wasn’t keeping up. A sharp, modern identity for an innovation consultancy entering new markets.
We worked closely with the team from first workshop to final handover, keeping decisions fast and feedback direct.
The challenge
The existing identity felt generic and inconsistent across touchpoints. It didn’t reflect the confidence of the business or stand out in a crowded market.
The brief was to create something distinctive that could scale from a social post to a storefront.
Our solution
We built a flexible identity system: a custom wordmark, a focused colour palette, expressive typography, and clear guidelines for every touchpoint.
The result is a brand that feels unmistakably Innovenna and gives the team room to grow.
Next project
Unconventional →