Web Design
Unconventional
An expressive brand that turns rule-breaking into a recognisable visual language.
Client
Unconventional
Services
Identity, Packaging, Art direction
Year
2025
4
Directions explored
60+
Brand assets
12
Touchpoints
6
Weeks to deliver
Overview
Unconventional came to us with a clear ambition and a brand that wasn’t keeping up. An expressive brand that turns rule-breaking into a recognisable visual language.
We worked closely with the team from first workshop to final handover, keeping decisions fast and feedback direct.
The challenge
The existing identity felt generic and inconsistent across touchpoints. It didn’t reflect the confidence of the business or stand out in a crowded market.
The brief was to create something distinctive that could scale from a social post to a storefront.
Our solution
We built a flexible identity system: a custom wordmark, a focused colour palette, expressive typography, and clear guidelines for every touchpoint.
The result is a brand that feels unmistakably Unconventional and gives the team room to grow.
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