Branding
Wobble
A standout, welcoming brand for marketers who want to be noticed and remembered.
Client
Wobble
Services
Naming, Logo, Visual identity
Year
2025
3
Directions explored
40+
Brand assets
8
Touchpoints
2
Weeks to deliver
Overview
Wobble is a brand for marketers, built around a simple idea: stand out, and make people feel welcome while you do it.
We worked closely with the team from the first conversation to final handover, exploring directions together until one clicked.
The challenge
Marketing brands often try so hard to be bold that they end up loud and a little cold. Wobble needed to grab attention and still feel friendly.
It also had to work everywhere a marketer shows up, from social posts to pitch decks.
Our solution
We built an identity with a playful edge: a custom wordmark with a bit of movement in it, a bright palette and type that feels confident without shouting.
The result is a brand that gets noticed and still feels like an open door.
Next project
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