Web Design
Chachas
A warm, playful brand for a neighbourhood food spot with big personality.
Client
Chachas
Services
Identity, Menu design, Signage
Year
2025
3
Directions explored
45+
Brand assets
10
Touchpoints
5
Weeks to deliver
Overview
Chachas came to us with a clear ambition and a brand that wasn’t keeping up. A warm, playful brand for a neighbourhood food spot with big personality.
We worked closely with the team from first workshop to final handover, keeping decisions fast and feedback direct.
The challenge
The existing identity felt generic and inconsistent across touchpoints. It didn’t reflect the confidence of the business or stand out in a crowded market.
The brief was to create something distinctive that could scale from a social post to a storefront.
Our solution
We built a flexible identity system: a custom wordmark, a focused colour palette, expressive typography, and clear guidelines for every touchpoint.
The result is a brand that feels unmistakably Chachas and gives the team room to grow.
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