Branding
Ascent
A full brand identity for an AI management product, built to feel clear, confident and easy to trust.
Client
Ascent
Services
Brand identity, Visual language, Brand guidelines
Year
2026
3
Directions explored
50+
Brand assets
12
Touchpoints
3
Weeks to deliver
Overview
Ascent is an AI management product, and they came to us for the whole brand: the identity, the visual language and the guidelines to keep it consistent.
We worked with the team from the first conversation through to handover, so every decision had their input behind it.
The challenge
AI products are everywhere right now, and most of them look interchangeable. Ascent needed a brand that stood apart and made a complex product feel approachable.
It also had to hold up everywhere the product shows up, from the app itself to social posts and sales decks.
Our solution
We built the identity from the ground up: a wordmark, a focused colour palette, typography and a visual language that suggests progress without leaning on AI clichés.
Clear guidelines tie it all together, so the team can keep the brand consistent as the product grows.
Next project
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